An advertising campaign for Lausanne / Montreux residential towers. These high-rises would host an array of hotel-like amenities. Each ad highlighted one of the impressive features in an elegant and understated way.
Unfortunately due to a down-turn in the Calgary real estate market, many projects were cancelled, and these towers would become a casualty of those times... that's the official story.
Art direction, page layout and design for Miami Living magazine. Miami Living is published six times year, and features the people and forces that are shaping Miami. Publisher: Markin Abras Editor-in-Chief: Vanessa Pascale Art Director: Jon Pernul Read the current issue · twitter · facebook · pinterest
Turner's story is a story of innovation, teamwork and success. They have built some of the tallest and most complex buildings in the world, and have done so while effectively reducing the surprises that mean schedule and cost delays. Using Building Information Modelling (BIM) with SMART solutions, Turner collaboratively builds digitally first, thus anticipating any costly issues before they become problems. Jane and I worked closely with Dan and Brian from Turner to bring this story to life, and in exchange for our efforts, our team won a MarCom Gold award for this video in 2011. Writing: Jane Chamberlin Creative Direction: Jon Pernul Photography: Jon Pernul Project Management: Michelle Lennox Video Production: Jill Roberts and Zoom Communications
The first visual impression we get of a business, product or service is usually its logo and visual identity. It's extremely important to communicate character and personality while making a clear distinction from the competition — it should be memorable, relevant and unique. Identity usually starts with a logo or wordmark, but a brand should also have a voice that coexists with a comprehensive visual language, and a guide on how these should be applied. A complete branding identity design extends to other senses beyond just the visual that will bring your entity to life. Contact Jon if you'd like a logo or brand identity created or updated for you.
The SMART Board 800 series was the first multitouch interactive whiteboard from SMART. The launch video was shot while the product was still in development, so you could imagine their would be some issues while shooting. Despite these, we managed to capture the essence of it's newly found capabilities. We worked with a content developer that created lesson material for us that could exploit these capabilities, and this content eventually became available through SMART Exchange. The concept was that multitouch would make the new interactive whiteboard easy and intuitive to use, and this simplicity would allow children to make connections with things they already do naturally. Four other videos followed, utilizing 3rd party software to show that the capabilities were not limited to proprietary technology. Touch Gestures featured Algodoo a physics simulation software, while Multitouch featured Starry Night astronomy software. The new boards led the market with true multitouch capabilities, and have become widely adopted as the new standard. Launch video Writing: Jane Chamberlin Creative Direction: Jon Pernul Project Management: Lisa Mahadeo Produced by The Edge Music composed by Dewi Wood
The first and arguably most successful video I worked on for SMART. The team was small and nimble, and this video would set the bar for things to come. Writing: Dean Hetherington Creative Direction: Jon Pernul Project Management: Jennifer Leusink Produced by The Edge
Each portrait shot for EDCompass contained these three simple ingredients: a product, a product manager, and a small insight into the product manager's life, passion, or personality. A pinch of functionality and lighthearted fun was sprinkled on for flavor. EDCompass magazine's readership was over 100,000 educators worldwide.
This 16m x 9m booth debuted at Worlddidac Basel 2008 and won a Communicator Award of Distinction for a trade show exhibit. It was repurposed for Educatice in Paris and BETT 2009 in London. The design was playful, clean and simple. It adopted SMART's new color scheme and was the first to make use of hand-drawn elements to accentuate simple, brief key messages and to highlight touch as a competitive advantage. These appeared in English, German, and French respective to each market.
New Home Living magazine was created to help Calgarians make the right decisions in buying and moving into their new homes. The magazine includes tips on furnishing and decorating, as well extensive community profiles, financial tips, and personal stories about new home buyers' experiences. It was designed to be easy to read, reference and navigate, and have high visibility on newsstands.
Promotional and identity work for Condo Living TV - a series of 26 TV segments covering topics of interest to potential condo buyers.
An advertising campaign for Lausanne / Montreux residential towers. These high-rises would host an array of hotel-like amenities. Each ad highlighted one of the impressive features in an elegant and understated way. Unfortunately due to a down-turn in the Calgary real estate market, many projects were cancelled, and these towers would become a casualty of those times... that's the official story.
