Worlddidac booth

This 16m x 9m booth debuted at Worlddidac Basel 2008 and won a Communicator Award of Distinction for a trade show exhibit. It was repurposed for Educatice in Paris and BETT 2009 in London. The design was playful, clean and simple. It adopted SMART's new color scheme and was the first to make use of hand-drawn elements to accentuate simple, brief key messages and to highlight touch as a competitive advantage. These appeared in English, German, and French respective to each market.